Your guide to co-creating with customers

In community management, the tools and platforms needed is crucial. However, it's not just about having tools – it's about having the right blend of them. In this article, we take a deep dive into how you can build the right kind of tech stack for your online community....

Customer co-creation is a powerful process that helps businesses incorporate the needs of consumers into products....

The success of community management largely hinges on the leadership style adopted by the community manager. In this article, we delve into the nuances of various leadership styles of community management....

Online communities are treasure troves of wisdom. For businesses, communities are gold mines of customer intelligence. In this article, we explore the transformative potential of competitor research for online communities....

In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....

Discover how to build a culture that values the importance of each customer interaction and empowers employees to provide the ultimate service....

When it comes to scaling your SaaS org, which is the better option: outsourcing or in-house? We weigh up the pros and cons right here....

Hiring a developer marketer or advertising for DevRel jobs? Take a look at the best practices you should follow and the challenges in your way....

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. This article aims to examine and highlight the key differences....

We take a look at the best competitive strategies for businesses in the startup, growth, or maturity phases of the company lifecycle....

In a world where so many sales teams are remote-first, enablement can be tough. Here, Katie Van Hoomissen explores how to maximize your enablement efforts in remote settings....

Building an engaged online community in today’s digital world has never been so important. But what kind of strategies ensure it blossoms? In this article, we shed light on how Community Managers can shape the online identity of a brand....

Is your data not engaging your team or shareholders? Look no further than the power of effective data visualizations....

Learn how to prioritize customer satisfaction by building your business' work culture positively and empowering your employees....

Online communities are powerful platforms for brands, and each member plays a specific role. Understanding these roles is essential for effective community leadership....