Building emotional connections in a community

While traditional GTM motions rely on sales or product-led tactics, a community-led approach turns engaged users into loyal advocates who drive organic adoption, retention, and brand amplification....

Ask any community manager to describe their role, and you’ll likely hear a mix of relationship-building, content strategy, event coordination, and even data analysis....

Expanding into international markets has become a key growth strategy for modern businesses. Tapping into new regions not only increases customer reach but also diversifies revenue streams and attracts strategic partnerships....

Finding the perfect Community Manager isn’t just another checkbox on your to-do list—it’s a mission-critical task that can make or break your community strategy....

Daniel Cmejla, Former VP of Community at Apollo.io, reveals all in this event snippet and talks about the connections between community and acquisition, and how vital one is to support the other....

Community-led businesses, where members drive growth and decision-making, are rare. In this article, The Alliance's COO takes you through how they've leveraged CLG to build a thriving community-led org....

"Build your paths within your marketing funnel, within your CS funnel, to bring a customer from onboarded to happy." Daniel Cmejla, Former VP of Community at Apollo.io, talks about the connections between community and acquisition, and how vital one is to support the other....

Language isn’t just a tool for communication; it’s a doorway into culture, values, and perspective. This is why building sustainable, thriving communities requires more than translation – it demands true cultural relevance....

In today’s highly competitive landscape, businesses are constantly looking for new ways to stand out from the crowd and build a loyal customer base. One particular strategy that has gained traction in recent years is the community-led growth approach....

Fostering meaningful connections is at the heart of every thriving community. In this article, discover the key principles for creating sustainable, resilient, and impactful meetups....

Unleashing human potential lies at the heart of community-led success. In this article, discover the roadmap for community success, sharing insights into setting meaningful goals, sustaining the leader’s well-being, and creating lasting support systems....

Want to know the most effective ways to build and sustain a thriving community? Or curious about the challenges of building freelancer communities? Discover the answers right here....

What are the four core components that make up a successful community? What is it about these four pillars that contribute to such success? Vivian Toledo, Head of Post Sales at TOPdesk on this month's coffee break talks about what key points community managers should hit to achieve success....

To round off our conversation with Rick Barcellos, Brand and Community Manager at Growth, we did a "Would You Rather" game to explore three challenging scenarios, including "Would you rather manage a small community or a large one?"...

Learn how this Director of Customer Engagement & Community used data to prove ROI, driving engagement and business outcomes in their B2B customer community....