Creating a community isn’t a quick-fix business solution

We’ve built a top-notch team of marketers, content writers, customer success professionals, and more. We’ve built a marketing tech stack that enables remote and in-office workers. I’ve developed my marketing knowledge and leadership skills as the needs of the marketing department have grown....

In today’s highly competitive landscape, businesses are constantly looking for new ways to stand out from the crowd and build a loyal customer base. One particular strategy that has gained traction in recent years is the community-led growth approach....

Community-led product growth is a strategy that involves actively engaging with a community of users, customers, and stakeholders to drive the development and...

By providing valuable and compelling content to a community, a business can enhance its reputation, brand awareness, customer retention, and long-term profitability....

The answers are usually wrong when you ask people if they know what a Community Manager (CM) is and what they do exactly. Most think that it’s someone who manages a brand’s social media accounts or a person that responds to users’ doubts or questions on Instagram....

A micro-community refers to a small group of individuals who share a common, very specific interest. What sets it apart from a larger community is the fact that it will focus on a much more specific topic, and members are often united by a common goal or purpose....

AI seems to be the hot topic on everyone’s lips right now, especially in the business world, but AIAI has been championing machine intelligence for years....

Community management, in my opinion, is not a single skill that can be applied to various areas and contexts. Unique projects require unique responsibilities....

By understanding the difference between cancellation and churn, you can take proactive measures to prevent customer churn and improve customer retention rates....

Both customer and community marketing focus on customer experience and building long-lasting relationships. However, the way in which they achieve this sets them apart, plus their goals will differ too....

Whether you want to make a case to a senior member of your team, or you’re considering if it’s worth implementing into your company's ecosystem, these are the essentials that everyone should know about customer retention....

As we continue to grow our collective of community professionals in our free Community-Led Alliance Slack community, it’s important that we check in regularly with our wonderful members to understand what makes CLA the place they want to be....

In order to achieve the best results from both community marketing and content marketing strategies, it’s important to recognize exactly what makes them both unique, as well as what unites them....

The Alliance is home to a whopping 15 communities, and the very first was PMA. They’ve gathered more than 90,000 enthusiasts from across the globe since launching in 2019, and they’re showing no signs of slowing down yet!...

It can be tricky to know how to effectively measure the success of a community. Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) are tools that can be used by Community Managers to track their success and meet goals....