About

Community-Led Alliance burst onto the scene in January 2022 with a mission to leverage the power of community to help accelerate the impact of community-led growth for businesses.

An increasing number of SaaS organizations are looking to implement or grow existing communities as a key channel for growth. While the notion of ‘community’ as a potential growth lever isn’t new, only recently has it been recognized as a robust go-to-market strategy that can drive user acquisition, expansion, and retention.

By facilitating interactions between users, organizations with a strong community platform can gain a deeper understanding of their user’s needs, pains, and gains in order to serve them better and convert them into evangelists for the product/org.

Community-Led Alliance provides trusted resources for organizations at all stages in their customer-led growth journey - whether you’re starting from scratch, seeking scale, or looking to optimize an existing community for growth.


What we do*

  • Our community’s a place for organizations at all stages of their community-led growth journey to connect, network, ask questions, share ideas, find solutions, and implement a powerful CLG strategy.
  • Our blog’s regularly updated with awesome info from our in-house experts and you - our incredible community contributors (if you want to contribute something, find out how here).
  • Our reports will dive deep into trending community-led topics to deliver you the insights, stats, and advice you need to crush your role.
  • Our events (digital and hopefully someday soon in-person!) bring together CLG leaders from the US to Australia, Brazil to Bulgaria, Chile to China, (and many other alliterating regions of the world) to facilitate knowledge-sharing and real human-to-human networking opportunities.
  • Our soon-to-be certification suite will arm you with all the tried and tested tools and techniques some of the world’s biggest brands are already using - and bagging results with.

*We’re still pretty new and the team very much appreciates their sleep, so this list is a blend of what already exists and what’s on our roadmap.


We’re proudly part of The Alliance umbrella.

The Alliance is the world’s most forward-thinking professional development platform for high-growth organizations and individuals worldwide.

Through market-leading accredited courses, unrivaled membership plans, industry-shaping reports, thriving communities, and first-class events, it’s redefining the way companies access education and scale.

The Alliance ecosystem also includes these other brands: Product Marketing Alliance, Sales Enablement Collective, Product-Led Alliance, Future of SaaS, AI Accelerator Institute, Customer Success Collective, CMO Alliance, B2B Marketing Alliance, and more.