Eve Chatfield

Eve is a Copywriter at our sister community, Customer Marketing Alliance. She has been writing for as long as she can remember and enjoys creating content that helps others with their career goals.

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Examine the difference between strategic and tactical marketing

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. This article aims to examine and highlight the key differences....

The ultimate guide to customer segmentation

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Community Operations

The ultimate guide to customer segmentation

This is the ultimate guide to customer segmentation, a useful tactic to better align tools and strategies with your target customers....