Hannah Wesson

The traditional marketing landscape is always evolving, making way for more engaging approaches. One such approach is community marketing, a strategy that focuses on building relationships with a brand’s audience through shared values and support....

In this article, we’ll take you through some examples of the types of tools available and how you can harness them as a community manager....

Community managers, customer success managers, social media managers, and event managers are all key roles within an organization....

The primary purpose of a CAB is to bridge the gap between community members and management, allowing members to be a direct source of feedback, and ensuring that community managers can take on board that feedback and use it to enhance the overall user experience....

Monitoring specific metrics is crucial to measure the success of community management efforts....

A well-managed community can foster membership innovation, collaboration, and even provide advocacy for your products and services....

In this article, we’ll take a look at the different types of community management tools and technologies that are shaping the future of community management, highlighting their key features and the reasons behind their popularity....

In this article, we’ll explore various strategies and insights to help maintain and grow your community, ensuring long-term engagement and success....

Community management has traditionally relied on human social skills to oversee communities and facilitate interactions. The goal is to keep members engaged, supported, and working toward shared goals. While it was once an entirely human job, AI is now transforming how it's done....

Social media’s power is not just about the global reach, but in the communities they nurture, making them an indispensable tool for any organization looking to grow their business....

Effective online community management is essential, as it ensures communities are hubs of meaningful interaction, growth, and support. In this article, we delve into tips for community management, and explore the practical steps that can help any community manager excel....

In community management, the tools and platforms needed is crucial. However, it's not just about having tools – it's about having the right blend of them. In this article, we take a deep dive into how you can build the right kind of tech stack for your online community....

The success of community management largely hinges on the leadership style adopted by the community manager. In this article, we delve into the nuances of various leadership styles of community management....

Online communities are treasure troves of wisdom. For businesses, communities are gold mines of customer intelligence. In this article, we explore the transformative potential of competitor research for online communities....

Building an engaged online community in today’s digital world has never been so important. But what kind of strategies ensure it blossoms? In this article, we shed light on how Community Managers can shape the online identity of a brand....