Articles

Customer and community engagement is at the heart of thriving businesses. It drives conversation. It drives awareness. It drives loyalty. It drives revenue. And it drives growth. This is precisely why we've created the definitive guide to customer and community engagement....

Explore a comprehensive guide tailored for senior leaders, offering insights into recognizing and combating burnout. This article delves into the nature of burnout, its symptoms and causes, risk factors, and strategies for prevention and mitigation....

Communities are no exception to the increasing importance of Diversity, Equity & Inclusivity (DE&I) in society today. This article breaks down what DE&I means and how Community Managers can foster it in their communities....

At its core, community-led growth revolves around building and maintaining an active and engaged community. This article explores how to keep community members engaged and connected....

In this article, we cover the importance of defining your community purpose, intended audience, and goals before starting to build it....

The key to C-suite success is effective leadership. Are you ready to enhance your executive abilities? Taking that next step into the C-suite...

ChatGPT is a powerful AI-driven tool that can help streamline the work of Community Managers. Learn exactly how in this article....

Until fairly recently my hiring priorities (as I’m sure was the case with many CMOs) have been based on the company’s needs during the pandemic. With a lot of the world moving into a “post-pandemic world”, I know many of my CMO peers might be struggling to identify what roles to prioritize....

When you’ve proven to members that what your community provides is worthwhile, and they’ve become loyal to the space you’ve provided, delivering more at a cost is a great way to enhance this communal space....

We’ve built a top-notch team of marketers, content writers, customer success professionals, and more. We’ve built a marketing tech stack that enables remote and in-office workers. I’ve developed my marketing knowledge and leadership skills as the needs of the marketing department have grown....

In today’s highly competitive landscape, businesses are constantly looking for new ways to stand out from the crowd and build a loyal customer base. One particular strategy that has gained traction in recent years is the community-led growth approach....

Community-led product growth is a strategy that involves actively engaging with a community of users, customers, and stakeholders to drive the development and...

By providing valuable and compelling content to a community, a business can enhance its reputation, brand awareness, customer retention, and long-term profitability....

The answers are usually wrong when you ask people if they know what a Community Manager (CM) is and what they do exactly. Most think that it’s someone who manages a brand’s social media accounts or a person that responds to users’ doubts or questions on Instagram....

A micro-community refers to a small group of individuals who share a common, very specific interest. What sets it apart from a larger community is the fact that it will focus on a much more specific topic, and members are often united by a common goal or purpose....