Articles

It can be tricky to know how to effectively measure the success of a community. Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) are tools that can be used by Community Managers to track their success and meet goals....

The tactics, metrics, and overall approach of both customer success and community marketing teams differ massively. But how exactly do they work differently, and can customer success and community marketing teams work together to better enhance the customer experience?...

While loyalty programs traditionally focus on transactions (purchases, redeeming points, and rewards), it is becoming increasingly important to focus on interactions in managing profitable customer relationships....

Moderation is an absolute necessity to keep a community as friendly and approachable as possible. In order for a community to flourish, people need to feel safe and welcome to take part....

When looking to add customer advocacy to your organization, there are five key traits to look for in a program manager. And yes, plenty of folks without customer advocacy in their title can fill the role....

One of the most competitive differentiating factors with developers choosing one product over the other is the continued developer engagements that come through the community, and even nurturing initiatives companies take....

Social media managers and community managers are key to most brands - but what’s the difference? While both of these roles involve marketing, social media, and communicating with customers, there are a few key differences....

Although most companies aspire to build strong communities that deliver customer loyalty and marketing efficiency, few understand what it takes to achieve this goal....

Community-led growth acts as a multiplier on top of product-led growth. By actively facilitating user interactions, Community-led growth allows a company to have a stronger pulse on its customer pipeline, feature requests, and real-time support....

My name is Alex Ruddock and I'm a Product Marketing Manager at Influitive, a company responsible for pioneering the concept and technology behind...

Community-led growth is a strategy that uses an engaged community to acquire and retain customers, while also expanding the reach of a business....

Ever been unsure about which product to buy, only to be swayed by family, friends, or colleagues when they’ve told you a...