Community-Based Marketing

Turning your community members into customers is your end goal, whether you’re starting from scratch, seeking scale, or looking to better optimise an existing community. It occupies a unique place in the marketing funnel, we've got the content you need to make it happen.

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Collecting the right kind of customer feedback: Everything you need to know

When it comes to marketing using the Voice of the Customer, the first step in creating such a program is collecting feedback and aggregating it across the channels where customers are giving it....

The importance of building community, trust, and advocacy

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Community-Led Growth

The importance of building community, trust, and advocacy

One of the most competitive differentiating factors with developers choosing one product over the other is the continued developer engagements that come through the community, and even nurturing initiatives companies take....

Advocate communities: A product marketer's secret weapon

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Community-Based Marketing

Advocate communities: A product marketer's secret weapon

My name is Alex Ruddock and I'm a Product Marketing Manager at Influitive, a company responsible for pioneering the concept and technology behind...

Why all customer marketers should be building a holistic customer advocacy community

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Community-Based Marketing

Why all customer marketers should be building a holistic customer advocacy community

Holistic customer advocacy communities are really taking off, and it's exciting to explore how we can come together and share our learnings. How are we elevating customer voice? How are we putting the customer voice first?...