Members-only Community-Led Growth 6 ways to monetize a community When you’ve proven to members that what your community provides is worthwhile, and they’ve become loyal to the space you’ve provided, delivering more at a cost is a great way to enhance this communal space....
Members-only Leadership How we’re scaling marketing at The Alliance We’ve built a top-notch team of marketers, content writers, customer success professionals, and more. We’ve built a marketing tech stack that enables remote and in-office workers. I’ve developed my marketing knowledge and leadership skills as the needs of the marketing department have grown....
Members-only Community-Led Growth Creating a community isn’t a quick-fix business solution In today’s highly competitive landscape, businesses are constantly looking for new ways to stand out from the crowd and build a loyal customer base. One particular strategy that has gained traction in recent years is the community-led growth approach....
Members-only Community-Led Growth Understanding community-led product growth for SaaS Community-led product growth is a strategy that involves actively engaging with a community of users, customers, and stakeholders to drive the development and...
Members-only Community-Led Growth Why content is key to building a successful community By providing valuable and compelling content to a community, a business can enhance its reputation, brand awareness, customer retention, and long-term profitability....
Members-only Community Management What are the responsibilities of a Community Manager? The answers are usually wrong when you ask people if they know what a Community Manager (CM) is and what they do exactly. Most think that it’s someone who manages a brand’s social media accounts or a person that responds to users’ doubts or questions on Instagram....
Members-only Community-Led Growth What is a micro-community? A micro-community refers to a small group of individuals who share a common, very specific interest. What sets it apart from a larger community is the fact that it will focus on a much more specific topic, and members are often united by a common goal or purpose....
Members-only Community Management 10 things I do as a Community Manager Community management, in my opinion, is not a single skill that can be applied to various areas and contexts. Unique projects require unique responsibilities....
Members-only Community-Led Growth Top 5 differences between customer marketing and community marketing Both customer and community marketing focus on customer experience and building long-lasting relationships. However, the way in which they achieve this sets them apart, plus their goals will differ too....
Members-only Community-Led Growth Why is customer retention important? The essentials you need to know Whether you want to make a case to a senior member of your team, or you’re considering if it’s worth implementing into your company's ecosystem, these are the essentials that everyone should know about customer retention....
Members-only Community Operations How to measure community success (know your KPIs from your OKRs) It can be tricky to know how to effectively measure the success of a community. Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) are tools that can be used by Community Managers to track their success and meet goals....
Members-only Community-Led Growth How community marketing and customer success teams can work together The tactics, metrics, and overall approach of both customer success and community marketing teams differ massively. But how exactly do they work differently, and can customer success and community marketing teams work together to better enhance the customer experience?...
Members-only Community-Led Growth The importance of customer advocacy matters in customer management While loyalty programs traditionally focus on transactions (purchases, redeeming points, and rewards), it is becoming increasingly important to focus on interactions in managing profitable customer relationships....
Members-only Community Management Your must-have guide to community moderation Moderation is an absolute necessity to keep a community as friendly and approachable as possible. In order for a community to flourish, people need to feel safe and welcome to take part....
Members-only Community Management 7 mistakes to avoid when building a brand community With community-led growth on the rise, a lot of businesses are rushing to create and grow thriving communities. But, rushing the process can lead to mistakes that are avoidable, with planning, preparation, and research....