Become the expert on your team. 👇

Whether you’re a seasoned community professional looking to brush up on the essentials or a complete newbie hoping to burst into the community scene with all the right tools, this course will provide everything you need to boss that community-led approach.

‘Community’ isn’t a new thing in business, but only recently has it been recognized as a powerful tool to enhance go-to-market strategies and accelerate business growth. It’s the next big thing in SaaS, and when it’s done right - the impact can be huge.

In this course, you'll become a community-led dynamo with:

👩🏼‍🏫 7 modules
📙 60+ chapters
⏰ 6+ hours
🛠 12 actionable templates & frameworks
🔥 Insights from experts
🔖 Official certification

Course overview

From understanding the way community can evolve in a company, to identifying the ideal audience and turning them into the best brand advocates, this course covers the core pillars of community-led growth (CLG).

With this understanding of CLG, you’ll gain the confidence you need to supercharge your go-to-market strategies, boost your ROI, and wow not only your leadership team and key stakeholders but also your loyal customers.

Community-Led Certified: Core has been designed to equip you with the tools to address all the essentials for growing meaningful and impactful communities.

Now it's your turn to unlock your community-led potential.

Complete this course and you’ll be able to:

🤔 Understand what community-led strategy is, and why it’s so powerful,

🥅 Learn how to use the right data to create strong, sustainable, and meaningful communities,

⚒️ Equip yourself with the right tools to plan game-changing customer research programs,

👑 Amplify existing marketing strategies and collaborate effectively with traditional marketing roles,

🥳 Use what you’ve learned to build communities that will increase customer loyalty, create the best brand advocates and reduce the need for customer support.

You're in very good hands.

Community-Led Alliance is one of 15 communities under the umbrella of The Alliance, a community-led media platform. So, it’s no surprise that community-led growth is at the heart of everything we do.

In each of our communities, we work with businesses and professionals to help them learn and grow in their specific industries. From Product Marketing Alliance to AI Accelerator Institute to Sales Enablement Collective - we’ve proved time and time again just how valuable community can be as a tool for growth.

But that’s not all. We’ve gathered insights from industry heavyweights, hailing from companies such as Taulia, The Alliance and PMA.

What’s included when I enroll?

👩🏼‍🏫 6 insightful modules.

📙 60 chapters, full to the brim with knowledge, skills, and resources to harness the power of community.

📝 51 exam questions are divided throughout every module to test your understanding.

🛠 12 templates and frameworks with coursework throughout to consolidate your learning.

⏰ Over 6 hours of content, including bonus footage crammed with expert insights from brands like Taulia, The Alliance, PMA, and more.

🔖 Official certification if you pass all exams.

👨🏼‍💻 100% self-paced - work at a pace that works for you.


Q: Who’s this course for?

A: This course is for anyone who’s looking to mobilize the power of community-led strategy. Whether you’re a community veteran, or you’re new to the game and eager to learn - this course has you covered.

Q: How does the course work?

A: The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Community-Led: Certified!

Q: How long will the course take to complete?

A: The course content, activities, and exams will take approximately around 6 hours to complete.

Q: What happens if I don’t pass the exams?

A: If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate.

However, you’ll have still learned so much and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on whenever you like.

Q: How long will I have access to the course content?

A: For life! Yep, that’s right - forever. Just a one-off payment gives you unlimited to all the course’s content forevermore.