Community Newsletter | Community-Led Alliance

March 1, 2024

🍃 Content 🍃

How to Build an Online Brand Community (Playbook)

Get your free copy of our playbook and get insights and strategies that’ll help you across all stages of community-building, from first steps to launch. You’ll get info on how to choose the right platform, how to identify and secure buy-in from stakeholders, handy checklists you can apply throughout the process, and so much more. 😎


📚 Courses 📚

From understanding the way community can evolve in a company, to identifying the ideal audience and turning them into the best brand advocates, this course covers the core pillars of community-led growth (CLG).


🎉 Events 🎉


Guess who's coming to Boston... The Community-Led Alliance!

Do you want to take the stage at the Community-Led Summit on 10 & 11 April?

If you've got expertise to share on:

👷 Building a community from scratch
⭐️ Strategic partnerships for growth
🫵 Maintaining personalisation whilst scaling
👥 Crafting a community-led culture both internally and externally

Or maybe something else!

Then I want to hear from you.

Submit your details here if you'd like to be involved, we'd love to hear from you


🕺Community Events🕺

Join us in-person on Wednesday, March 20th for our Community-Led Alliance Meetup in Boston, where you get the chance to connect, engage, and network with fellow Community-Led professionals. 🎉

Massive shoutout our meetup lead Bill Connolly 👏

🗓️ When? March 20, 2024
📍 Where? Earls Kitchen + Bar, 800 Boylston Ave, 107, Boston, MA 02199
⏰ What time? 6-8pm EST

RSVP here

CLA Virtual: AMA with Vivian, Head of Customer Success | March 21 | Community-Led Alliance
Join us on Community-Led Alliance Slack - https://www.communityledgrowth.com/join-the-community-led-alliance-community/ Make sure to add the channel #ama-vivian-toledo-augusto and ask your questions between March 21 and March 28. 😍 Find out more abo…
CLA Washington DC meetup | March 21 | Community-Led Alliance
Join us in-person on Thursday, March 21st for our Community Led Alliance Meetup in Washington DC, where you get the chance to connect, engage, and network with fellow Community Led professionals. 💫 🗓 When? March 21, 2024 📍 Where? Figleaf Bar & Lounge…
CLA Virtual: UK meetup | April 10 | Community-Led Alliance
Join Community-Led Alliance on Wednesday, April 10, at 5:00pm GMT for our virtual meetup! 💻 Get yourself ready and come along to meet other CLA professionals, discuss hot topics and most importantly network 🎉 Agenda ⬇️ • Intros • Any top-of-mind item…


🚀 Want to get involved? 🚀

If you have any ideas on topics, would like to be involved in speaking at our events, or want to help us with organizing meetups, please contact Nzola Nkufi. Interested in contributing to our content? Writing articles or joining our podcast? Our content lead Teresa Garanhel would love to hear from you!


✨ Member quote of the week ✨


🗞️ Hot News 🗞️

Financial Times 1000

Okay, this one’s a real “pinch-me” moment for us at Community-Led Alliance. 🥺

We’re absolutely thrilled to announce that the Financial Times has ranked our parent company, The Alliance, 42nd among Europe’s 1000 fastest-growing companies. 🎉

It’s truly humbling to see our hard work pay off with an acknowledgment like this. 

Cast your mind back to 2019, The Alliance was a tiny team of big-dreamers embarking on our first foray into community-led L&D with Product Marketing Alliance

Fast-forward just five years, and things are looking a hell of a lot different.

💪 We’re now 15 communities strong
🌎 We host 130+ events per year across the globe
🫂 We’ve gone from a staff of just two to a workforce of 121 

Scaling certainly ain’t easy, especially during the challenging market conditions of the last two years.  But it’s not the numbers that matter here. 

All of this wouldn’t have been possible without the unwavering support from our incredible community members and team of dedicated employees. This is all down to you. 

We’re living proof that the world needs communities and people who believe in and support each other. And community-led growth? Well, it’s the future, baby!

Thank you for the recognition, FT1000, we can't wait to show what else is in store.
#CommunityLedGrowth #FT1000 #FinancialTimes

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Upcoming LinkedIn lives 👀

We have announced CLAnow! 🥳
An opportunity for you to stream exclusive talks and presentations

How people not platforms define “community”
March 13, 2024
5:00 pm GMT | 12:00 pm EST

Visit the link below to sign up and see what we have planned 👇

CLAnow: Stream exclusive Community-Led expert sessions
Stream exclusive talks and presentations, covering key Community-Led topics and trends, and hosted by industry experts and leaders.

Job opportunities

Fiverr is looking for a Senior Events & Community Manager
Chief is looking for a VP, Community Experience
Twitch is looking for a Unity Guild Community Manager
Zoom is looking for a Culture and Engagement Program Manager
Jamf is looking for a Senior Community Specialist


👥 Find us on LinkedIn 👥


Don't forget to follow our company page Community-Led Alliance on LinkedIn!


On our LinkedIn page, we share more resources, community updates, live videos, and lot more!


🗣 Refer a friend 🗣

The Community-Led Alliance is a brand-new community that’s only as good as its community members. We truly believe in the power of community spirit so, if you have a dream team who’d be interested in joining, send them here!


Not a part of our Slack community?

It’s a free online resource dedicated to helping you sharpen your community-led growth strategy. Sign up now for discussions, networking, and ideas.👇🏻

Join the Community-Led Alliance
Sign up to our community for discussions, networking, and ideas. It’s a free online resource dedicated to helping you sharpen your community-led growth strategy.

That’s a wrap for this week’s newsletter - catch you next week 🎊