A Guide to Customer and Community Engagement | Download the playbook


Customer and community engagement is at the heart of thriving businesses. It drives conversation. It drives awareness. It drives loyalty. It drives revenue. And it drives growth.

In this playbook, we're going to be giving you repeatable and scalable insights you can rollout out en masse to create an engagement engine that transforms your strategy and delivers fewer tumbleweed moments, and more results.

Featuring expert advice, definitions, how-tos, and case studies, this playbook is your guide to improving the way your community-led and customer marketing teams collaborate for growth.

The playbook is more than a guide; it's a tool to help businesses navigate the ever-evolving landscape of customer and community engagement. The time to unlock the potential of your communities and customers is now.

What’s inside?

⭐ Understand community marketing and customer marketing.

🀝 Explore the differences between community and customer engagement

πŸ”₯ Top tips for a powerful customer engagement strategy.

πŸ‹οΈ Detailed exploration of successful community engagement tactics.

πŸ‘― Customer and community team collaboration: Learn ways to synergize.

πŸ“ˆ Success Metrics: understand how to know if your engagement strategy is effective.

πŸ’­ Case studies: Real-life engagement examples from The Alliance.

πŸ€“ Practical advice and strategies, throughout, to implement right away.

As a business that has grown from the power of community and customer marketing, at The Alliance (the umbrella org behind CLA and CMA) we understand the importance of both customer and community engagement in creating a powerful growth strategy.

This is why we set out to create this educational, informative, and engaging playbook.

Our new playbook, A Guide to Customer and Community Engagement, distinguishes the similarities and differences between customer and community engagement and outlines how these two elements weave into the customer and community journey.

We also showcase how customer marketing teams and community teams can work harmoniously to elevate each other's engagement levels and create endless opportunities for growth.

Be a part of the conversation with our growing collective of community-led professionals from across the globe, and join our Slack community now.