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# What is community-led growth? | Video
- URL: https://www.communityledgrowth.com/what-is-community-led-growth-video/
- Published: 2024-03-26T09:13:00.000Z
- Updated: 2024-10-16T09:18:26.000Z
- Description: Cindy Yip, Senior Director of Education Marketing & Content at The Alliance, explains what community-led growth (CLG) really is.
- Author: Eve Chatfield
- Tags: Video

## Looking for more on community-led growth?

[Community-led growth is the Future of SaaSCommunity-led growth is a go-to-market strategy that relies on an engaged community of customers as a tool for acquiring new customers, retaining existing customers, and expanding your business reach.![](https://storage.ghost.io/c/6b/58/6b587199-174e-4ab1-a6e7-24e2b13781da/content/images/icon/android-chrome-192x192-85.png)Community-Led AllianceEmma Bilardi![](https://storage.ghost.io/c/6b/58/6b587199-174e-4ab1-a6e7-24e2b13781da/content/images/thumbnail/toa-heftiba-6bKpHAun4d8-unsplash--1--1.jpeg)](https://www.communityledgrowth.com/community-led-growth-is-the-future-of-saas/)

[Is community-led growth the right strategy for your business?Community can be such a powerful tool for growth when enough time, dedication, and resources are devoted to it. But, it’s important to make sure that you understand if it’s even right for your business.![](https://storage.ghost.io/c/6b/58/6b587199-174e-4ab1-a6e7-24e2b13781da/content/images/icon/android-chrome-192x192-86.png)Community-Led AllianceNisha Baxi![](https://storage.ghost.io/c/6b/58/6b587199-174e-4ab1-a6e7-24e2b13781da/content/images/thumbnail/Is-community-led-growth-the-right-strategy-for-your-business--3.png)](https://www.communityledgrowth.com/is-community-led-growth-the-right-strategy-for-your-business/)

[Driving community-led growth: The power of market researchOnline communities face unique challenges in their quest for growth. But how can community managers effectively navigate these challenges? The answer lies in the power of market research.![](https://storage.ghost.io/c/6b/58/6b587199-174e-4ab1-a6e7-24e2b13781da/content/images/icon/android-chrome-192x192-87.png)Community-Led AllianceHannah Wesson![](https://storage.ghost.io/c/6b/58/6b587199-174e-4ab1-a6e7-24e2b13781da/content/images/thumbnail/Driving-community-led-growth---The-power-of-market-research-1.jpg)](https://www.communityledgrowth.com/driving-community-led-growth-the-power-of-market-research/)